Radio Advert (Nando's)

Due to the fact that newspaper radio adverts are not very common I have decided to to analyse alternative radio adverts to help give a general indication of what a radio advert should be like. The first advert I looked at is an advert from Nando's in 2009. The first thing you notice from the advert is the accent and the way the person conducting the advert is speaking. In this case he has a sort of Portuguese accent which helps show what sort of thing they represent in this case what style of food which is a Portuguese cuisine. Another attribute of the advert is that it is quite humorous in its methods to attract customers by doing this that advert offers a source of memorability when you hear it which would be the thing that attracts the customers with the attraction of their interest. The advert tries to be humorous in its repetition and confusion that it creates with the repetition of the words 'You Happy We Happy'. Despite the humorous approach it does have a point to it with it being very customer-centric with its whatever makes their customers happy they are happy approach, with the way to eat in particular advertised. Here is the link to the advert:
http://www.youtube.com/watch?v=uz1t82yCN3A

Poster Newspaper Advertisement

Despite the advert originating from Poland it is still a newspaper adverts which can help show several aspects of the newspaper advertisment with the point of them being to try and gain a part of the market in this case the growing technological market with a heavy promotion on accessing the news from multiple devices. This advertisement is clearly used to gain control of the new amerging market which is what a self-promotional advert does; strengthening their control of the market. One thing the advertisement does well is to show what this newspaper may be like in style with the people within the advertisement in business wear in combination with the colour scheme of blacks,whites, and greys which gives the impression that the newspaper is very fromal catering towards the working business people demographic. The fact that it highlights technology and its intergration dedicating a whole poster to it shows how important this area is now and would justify an inclusion within my poster  of at least a website reference.

Newspaper Promotional Poster

One of the few newspaper advertisement posters is Metro which is a free national paper with this advert in place to help promote itself to gain a greater audience. While promoting itself the end product that I will be making will not have to promote itself and can promote other things. Moving on to the poster one thing you notice is the synergy in place that works well with the newspaper. What I mean by this is that the colour scheme and the font on the poster is relevant/same as what is used on the newspaper therefore helping to reinforce the identity. The logo is also featured on the poster ensuring the reader knows exactly what the advertisement is associated with which would be a feature within my newspaper poster along with the synergy with the newspaper. To the bottom right of the page is a reference to their website this is a likely inclusion to gauge interest as well as being an important inclusion with the higher amount of use and reliability on technology. Within the advert itself the Metro is represented as almost a guilty pleasure with the newspaper hidden behind a magazine this makes the reader intrigued why it is worth reading as well as creating a sense of community as he is secretly reading it.

Crime Articles in Local Newspapers

Within all newspapers crime seems to be a mainstay as it is a subject that all be can pay attention to as it intrigues them how people can behave in disgusting ways as well as giving them an insight in to the ways that people behave not only in your country but your community as well. I found an example of a crime story to look into as it is one of the main stories that feature within all newspapers. There however there is a difference between the articles on crime in a national and local newspaper, with a national newspaper only focussing on the extreme crime happenings like murder while the local newspaper also considers the minor criminal acts in comparison such as theft. I found a good example of this in the 'Kentish Gazette' where there is a criminal act reported about a small theft on a shed in which '£3,000' worth of equipement was stolen. Not only is it small in comparison to national stories the criminal is yet to be caught this example shows exactly how the stories differ with the smaller criminal acts included in the local newspapers as the readers of the national newspapers want to know about the big news of the day while local papers deal with events concerning the community which could also affect them.

Whether a person has been found  guilty for the criminal activity affects the way the article is written even if they are a suspect it changes the way you can approach an article with stronger language and a more definitive view on what happened if someone was convicted. The writer if writing about a convict is likely to show the criminal in an as strongly opinioned article as possible this often includes imagery making the criminals look bad, as you can see from another article from the 'Kentish Gazette' on a couple of convicted criminals for 'robbery' and 'violence'. The imagery in this example makes them look very bad showing negative body language and appearance that brings a negative view. The language is also changed with quotes such as 'Drunk's racist tirade lands him in jail' and 'poured out torrent of racial abuse'. In comparison the language used for a suspect is a lot more unopinionated as in the eyes of law they are not yet guilty.

Alternate Area the 'Kentish Gazette' Analysis

First impressions of the front page of this in comparison to the other newspapers I have analysed is the basic format in comparison to the Post with a low amount of text featured with quite a lot of imagery. This could be due to the story of the edition I looked at which seems to be a very strong headline which could figure as a very big deal within the local community therefore the reason for dominating the page with the headline 'SCUMBAGS'. Again there is the similarity with the advertisement at the bottom of the page which seems to be the most populare thing to do. The website is also featured within the front page but not nearly as heavily advertised as the Post does which could be due to the the size of the community in which it covers therefore needing to try harder to appeal to its audience. The skybox is featured on the front page similar to other example of newspapers I have anlysed although in a slightly altered position just beneath the head banner or the flag as it is also known as. There is also an inside section to the right hand side which helps readers get an insight into the features when they look at the page which is something other newspapers do.

Old Edition (Sep 22, 2011) of the 'Bristol Post' Comparison and Analysis





I am using this example of an older edition to analyse and compare the older editions of the newspaper to how the newspaper has changed in appearance now. The most obvious changes compared to the modern editions is the branding of the newspaper with an obvious revamp done to the brand to try and reinvent itself. This is done through the change in it name formerly known as the 'Evening Post' now the 'Bristol Post' and the disappearance of its former logo. There are some aspects that bring its similarities such as the skyboxes at the top of the page just a little altered featuring additional content in this example a 'Entertainment guide' and a 'Motors supplement'. Advertisment is also pushed to the bottom right side of the front page like it is today trying to limit the advertisements intrusion. One of the key aspects you notice is the advertisement differnce for technology and in specific their website. In the newer additions of the newspaper the website is clealry shown within the front page with a statement in the bar claiming to have 'south west website of the year' which they are clearly proud of and hope that it appeals to their audience. In comparison to the older edition where the website makes no appearance on the front cover of the newspaper which is a big difference and change in focus compared to the older copies.

Modern Alternate Local Newspaper 'Somerset Times' Analysis

One of the first aspects you notice when you look at the front cover is the advertising that runs along the bottom of the page. This seems to be a mainstay in local magazines with adverting running along the bottom of the page for the additional income needed to afford to publish the newspaper. The advertisements are likely to be placed around the bottom of the page due to the content being the first thing you read on the page which is limits the detraction of the reader. Another aspect similar to the post is the head banner at the top which consists of the data some additional info to the right with a bar running along underneath the title. The issue number and the price is normally within this banner and within the example within the bar is some references with page numbers of content. The colours of the newpaper also shares its similarities to the Bristol Post with its similar colour scheme with blue the main additional colour used which is important as it needs to be simplistic and neutral. The website is also advertised on the front page at the bottom this shows that most newspapers will advertise and have an external website for an extra source of information. The content is very much focussed on the events of the community with several stories such as 'arson' which relates to the local area with 'child counselling' featuring as the main story this strengthens the link with the concerns of the family and how they will be effected due to certain events meeting the interests of the audience of a local newspaper.

Here is the first two pages of the same edition of the newspaper to help show what my second page could look like. The stories you notice immediately when you look at the first few pages is the minor stories and headlines to what you may be accustomed to with the national or even a bigger regional newspaper.