One of the few newspaper advertisement posters is Metro which is a free national paper with this advert in place to help promote itself to gain a greater audience. While promoting itself the end product that I will be making will not have to promote itself and can promote other things. Moving on to the poster one thing you notice is the synergy in place that works well with the newspaper. What I mean by this is that the colour scheme and the font on the poster is relevant/same as what is used on the newspaper therefore helping to reinforce the identity. The logo is also featured on the poster ensuring the reader knows exactly what the advertisement is associated with which would be a feature within my newspaper poster along with the synergy with the newspaper. To the bottom right of the page is a reference to their website this is a likely inclusion to gauge interest as well as being an important inclusion with the higher amount of use and reliability on technology. Within the advert itself the Metro is represented as almost a guilty pleasure with the newspaper hidden behind a magazine this makes the reader intrigued why it is worth reading as well as creating a sense of community as he is secretly reading it.
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