I am using this example of an older edition to analyse and compare the older editions of the newspaper to how the newspaper has changed in appearance now. The most obvious changes compared to the modern editions is the branding of the newspaper with an obvious revamp done to the brand to try and reinvent itself. This is done through the change in it name formerly known as the 'Evening Post' now the 'Bristol Post' and the disappearance of its former logo. There are some aspects that bring its similarities such as the skyboxes at the top of the page just a little altered featuring additional content in this example a 'Entertainment guide' and a 'Motors supplement'. Advertisment is also pushed to the bottom right side of the front page like it is today trying to limit the advertisements intrusion. One of the key aspects you notice is the advertisement differnce for technology and in specific their website. In the newer additions of the newspaper the website is clealry shown within the front page with a statement in the bar claiming to have 'south west website of the year' which they are clearly proud of and hope that it appeals to their audience. In comparison to the older edition where the website makes no appearance on the front cover of the newspaper which is a big difference and change in focus compared to the older copies.
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