SMITH & SONS Double Glazing Advertisement Creation

SMITH & SONS was one of the advertisements that I planned to make before going into the creation stage of the project. I have created a sketch of what it would look like and also stated that it will be wholly created by me on Photoshop with a simplistic design. The first step was making sure that the dimensions for the advert that I would create would be the same dimensions that I had assigned to my advert on the layout that I previously designed.

One of the most important things I did was the manipulation of layers which was important with the many parts like the glass on this window needing to be arranged to be placed at the front. The window was easily made by using the rectangle tool to create the shape then rotating the shape. I also used the shadow effect on the window to make an almost 3D effect.

The next part of the process was drawing out the outline of the van show off its vague figure, I did this through the use of the pen tool as it allows you to make a freeform shape. I later added some of the other parts of how a van looks such as the wheels, the window and the lines you see on a van. This gives the overall look of the van as identifiable while also looking simplistic. I also added a shadow effect to the van at a similar gradient for the same reason as the window. The final task was to add the complimentary text and the advert was complete.