During the summer there was great scheme for Bristol which raises money for charity as well as promoting tourism for the city. What was introduced was a wide variety of Gromit, from Wallace & Gromit, models which were spread all over the city with a very different appearance to each one. Examples of such are from a buzz light year Gromit to a union jack Gromit. With the models spread all over the city many people go around looking for them therefore promoting tourism for the city and then after the summer they will be sold off for charity. The Bristol Post utilizes this interest in the city with them working in synergy with the new tourist attraction. One thing the Bristol Post does to work with the scheme is create a variable title appearance for each edition of the newspaper in the various styles linked with each model. On top of that, Gromit does take a big presence on the front cover of the newspaper showing that they are proud to be working in conjunction with the idea as well as showing there is an interest from the readers of the newspaper. Inside the newspaper there are also some articles linked with this topic on several things such as the process of planning and creating a model Gromit. This shows that local people are have a strong interest in this scheme and that due to this, the Bristol Post are building on a good story. One of the main features that encourages readers to purchase the newspaper is the part within the newspaper that shows several pictures of the public by the dogs that they sent in this encourages people to get the newspaper so they can see people they know within the newspaper. What this also proves is the point that local newspapers are more likely to publish positive stories in their newspapers than the national press although, it is not reliant on it.
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